Management Commitment And Participation Of The People Marketing Essay

Management Commitment And Participation Of The People Marketing Essay The firm applied advanced of human resources and for Social Policy;  the management style is based on management commitment and participation of the people. In addition, the company had a responsible corporate citizen, committed to the government, shareholders, customers, communities and consumers. Environmental objections are committed to business practices and taking into account the need to conserve natural resources and save energy is environmentally friendly. For example, guarantee that all products manufactured, imported and distributed  by Nestle Malaysia are certified HALAL by authorized Islamic certification bodies. Perhaps, Company shares through achieving sustainable and profitable long-term growth has been delivered. This brand has a wide area. Branding strategy is corporate. Part of the branding strategy is the brand plan for each product. This is an integrated strategy. The brands of Nestle area key power but the executive levels are very aware today that brands alo ne are not enough to win. From its beginning, Nestle developed its commerce globally and became aware of the  truth that food products have to be  closely connected to restricted  eating and  social custom. That is why Nestle form the very start has always shown reverence for various cultures and traditions. Nestle activities to complete self as much as feasible into the cultures and  traditions where it  is present, adding also to  the local setting its  own set of values. so, Nestle embrace cultural and social diversity and does not discriminate on the basis of origin, nationality, religion, race, gender or age. Also, Nestle believes that is activities can only be of long term benefit to the company if they are the same time useful to the local community. exactly, the environment is changing very quickly and in particular customers are looking for answer  to their concerns. To our view, global thinking and strategies can best be expressed through local action and commitment as showed as Nestle Malaysia. And of course, Nestle practical think globally act locally as well as thinking out of the box idea in their product and distribution with the help of strategic global marketing. Milo, a brand of chocolate/malt powder beverage of Nestle, which is once known in the past as number one brand in customers mind in Thailand. But nowadays Milo is not that well perceived as before but another manager, Oval tine, had triumph the position and become market leader in the segment. With the character of Nestlà © that employ general marketing strategy such as cost direction in business, the company is currently struggling hard time finding the competitive advantage for Milo, when it comes to face to face with its main rival, Oval tine. The main goal of this marketing plan is to provide marketing strategies, Explain and predict sales Milo become the market leader in Thailand. Models and concepts of modeling, SWOT analysis and Porters Five Forces analysis is being conducted to assist in the analysis of external factors. Product Milo the energy drink nestled into the Indian market in 1996. The responsibility of launching the drink in a market dominated by time tested Bourn vita and Boost was no easy task for Nestle. As the fifth player in the market for a coffee drink. , the drink was up against Bourn vita which had an enviable market share of 40% and SmithKline Beecham, a strong contender, especially in the south. After creating the worlds number one energy drink Milo and taste benefits, the attention shifted to presenting its emotional benefits too. Focus now on rebuilding brand image of a delicious energy drink into the extra energy to winning. New Milo is for active, growing children its energy releasing B vitamins give them the extra energy, vitality and stamina that make them winners. Milo, the chocolate milk beverage targeted essentially at teenagers in the urban marketplace is the fastest selling product here. The only surprise to find that rather than being grand children, senior citizens want to ma ke it your everyday bottle. Place Distribution is the most important thing next to sales. Sales are not possible if the distribution network is not effective. If product is not available in the market at the right place at the right time and the customer may lose a great product that can change it. Price The firm has several options for addressing the price. Domestically Nestlà ©s Milo manufactured finished products may be force to switch to offshore sourcing of certain component to keep costs and prices competitive. Another factor has been audited by the distribution in target markets. An extension or ethnocentric pricing policy describe that the per-unit price of an item to be the same no matter where in the world the buyer is situated. Nestlà ©s executive level monitor consciously on the freight and import duties according to the Malaysia market. Compliance or polycentric pricing policy allows the subsidiary or affiliate managers or independent distributors to create whatever price they feel is in very good condition. Price strategy Price strategy is a basic, long-term pricing framework, which establishes the initial price for a product and the intended direction for price movements over the product life cycle. The third type of pricing strategy is to manipulate prices, the pricing and the pricing is made available.  Malaysia, Nestle Milo current practice is that the market penetration pricing to charge relatively low price for a product where Nestle (Milo) initially as a way to reach a mass market. Choose the price strategy When Nestle Milo has decided the product price, they will choose a good pricing strategy that will give them direction of price movements over the Product Life Cycle. Nestle Milo are knowledgeable about higher prices. If the higher prices, they have to produce a good quality of Milo. In addition, competitors may affect pricing strategy. For example, if Nestle Milo introduces a new product that same with competitors, the price will be restricted and close to the price of competitors. But Nestle Milo able to differentiate and convince consumers they can set a higher price for the product. Promotion Using the consumer insight that mothers are driven by a need to support their sons hard work and help them succeed when under pressure, the agency launched an impressive ad campaign. The study showed that the campaign needs to Milo as a drink with two strong power delivery and taste perception. Thus a strategy was adopted wherein the agency targeted children belonging to the age group of 7-12 years and through them their mothers. The strategy worked and led to a 40% volume growth, with the market share growing to 8.8%. The agency came up with commercials addressed to children as the target audience and mothers as the secondary audience. The campaign proved to be successful with the drink emerging as the No. 2 brand in 3 out of 4 zones, and its market share growing to an impressive 11.4%. Not satisfied, the agency undertook another research, which revealed two issues that needed to be addressed immediately. Firstly the pester power, which in this category was not very high and secondl y, the fact that Milo s brand promise of winning was unfortunately being perceived as an advertising/ marketing claim. Hence Nestle embarked into yet another campaign, this time with the intention of improving the brand image by overcoming a mothers apprehensions and getting her to subscribe to the brand promise. Other than that it takes an active part in the sponsorship of sports event at both school colleges, they also distribute T-Shirts having Milo logo and other such apparel. This helps company to promote their product as well as build their Brand Awareness. Promotion Recommendation To make Milo being well-known all over the country, they should make a lot of  promotions which is dissimilar with the promotions that they have done before.Afterwehave  been  through  the  discussion,  we  have  all  agreed  that  Milo  can  wider  their  promotion by making a contest or a lucky draw. They just need to put a lucky number  behind the packaging and the end of the month, the will pick a lucky number and the lucky customer can redeem their price at the nearest Milos branch. Besides that, Milo can make a different packaging style. They should combine all their products in one pack that include mini pack of Milo powder, Milo energy bar, Milo fuse, and so much more. By doing this style of packaging, Milo can make all your delicious product promotion to a customer so that they are able to try all the products produced by Milo . If they interested with one or all the product, for sure they will but it again and again. This will increase the profit. .

Inevitability Essay examples -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Snap! In an instant a disagreement has gotten out of hand. In one second beliefs have clashed. In a flash an argument has boiled over†¦In a single moment, your country has gone to war. Since the dawn of man there have been wars. There has been condescension, discontent, and greed. Since the beginning of time there have been instances of â€Å"good versus evil†. War takes lives. It kills fathers and mothers, brothers and sisters, daughters and sons. War is scary, but it is as necessary as it is inevitable. It is a simple fact that people disagree. Not everyone thinks the same way, everyone has their own individual opinion on topics, whether they be trivial or vital. People have debates and debates can get out of hand. When words can no longer solve a problem violence enters the picture and when the quarrel is between large groups of like minded people war erupts. People must not dismiss war as entirely evil. However bad war may seem, war gives people jobs. Without war soldiers would not be soldiers, our military branches would be obsolete, people who work in factories that make ammo, guns, Kevlar and all other equipment would be out of the job. Without war there would be no need for people who study for years and years to design new vehicles and weapons. Believe it or not war is a vital part of our economy. But war is not just about money. It’s not just about jobs and economy. War is how dreams of better things can become a reality. War is how freedom is earned and rights are given. It is through war that I’m able to write this paper expressing myself how I wish. It is through war that the United States of America has become the most powerful nation on earth with the highest standard of living. It is through war that angry moms can bash their own president. It is through war that brothers, sisters, fathers, sons and daughters can curse their own country. I cannot stand idly by while our country is divided as an effect of war. Everyday more and more people speak out against their own country and president. Painters paint pictures, singers sing songs, writers write stories and all the while their messages are absorbed by those around them. It has gotten to the point that today’s youth has grown hatred towards that which they should proud to be part of. My own sister, on a daily basis, resents her own school. She constantly speaks of ... ...anything can happen. Whenever I turn on the television all I ever see are artists, actors, singers, performers, and other public figures of an influential social stature arguing, for all to see, over subjects they know little about. Constantly there are individuals denouncing the president, and then there are others who follow his decisions blindly. As a people we are obligated to form our own opinions. We must not follow simply because we are told to. Likewise, we mustn't not follow simply to be contrary. War destroys towns and builds cities. It divides races and unites nations. War demolishes countries and forges empires. â€Å"There was a silly damn bird back before Christ, every few hundred years he built a pyre and burnt himself up. [†¦] But every time he burnt himself up he sprang out of the ashes, he got himself born all over again. And it looks like we’re doing the same thing, over and over†¦Ã¢â‚¬  (Ray Bradbury). War can create as much or more than it destroys. At the same moment a life is being taken another life is birthed. War is inevitable and once that is realized maybe then we can unite so that we may preserve that same freedom which allows us to choose whether we unite or not.

How is the culture and society ‘Of mice and men’ different from our own? Essay

The culture and society is extremely different from our own because the people in the book are less social, but nowadays people seem to socialize a lot more. The book is set in a time known as manual labour where there is very little machinery. This required a lot of strength. The machinery had to be worked by man and was less sophisticated than the machinery we have now. It was a society of which people had to travel to get work and were paid very little for the amount of hard labour they had to do. They only had a few possessions so that they could carry them around wherever they went to work. If they were to carry a lot of things with them they would not have been able to carry them. One similarity is that the people’s ambitions, dreams and hopes are very much the same to modern times. Most people wanted to settle down at a ranch, have pets and live life easily. In the time the book was set it did not matter what background you came from as long as you worked hard you would be able to make something of your life. This is very much the same as modern times in America. In England this was very different because what background you came from entirely depended on what sort of job you were going to have when you grow up. This is still kind of the same because if you come from a poor background you will not be able to have a good education to get a good job. The men in the book are trapped in the society they are in because they are not going to be able to get a good job. They are going to buck barley for the rest of their lives. Steinbeck makes a very strong racial element throughout the story. Crooks the stable buck is classed as less than human because he is physically disabled by getting kicked on the back by a horse. Also he is black so people class him as a lower being. He lives in a barn away from everyone else. Occasionally they let him join in, in some of the games they play. Curley’s wife is also part of the racial element because she is classed as an object and maybe a sex object to Curley. In the book Steinbeck does not give her a name which also means that she is an object. Curley restricts her from doing anything because she is not allowed out of the house or out of the ranch. She has to stay in the house else Curley will get annoyed and beat her. Candy is also discriminated because he is old and unable to do hard labour so they make him wash the floors for very little money. Lennie is discriminated against because he is mentally disabled rather than anyone else. Most of the people in the story are nomadic which means that they don not have a permanent base. They people on the ranch have a poor standard of living because they have shared accommodation and have absolutely no privacy. It is also quite sexist because the ranch is almost exclusively male. They have an abbreviated speech dialect which sounds very weird from a modern perspective. Also being nomadic means that they have a tendency to fight and have very aggressive attitudes to people that they dislike. In general the society in the book is very similar to our own. This is because they socialize and play games with each other.

Multicultural Education Culturally Diverse Students

Culturally Responsive Teaching Public schools are beginning to see a shift in demographics in the United States. There is now a culturally diverse student population and educators need to respond to this shift in order to ensure an equal education for all students. Culture aids in determining how students learn, and culturally responsive teaching is a way teachers can educate culturally diverse students and provide an equal education for all. Culturally responsive teaching is defined by Geneva Gay as using the various characteristics, perspectives, and experiences of many cultures to effectively teach culturally diverse students (2000). Culturally responsive teaching prepares teachers to work with and teach a culturally diverse classroom of students and allows teachers to create a classroom environment that is similar to their students’ home environments so students do not have to assimilate to the dominant culture or change from their home culture to their school culture depe nding on their setting (Brown). Multicultural education is not only important for ensuring equal education for all students, but also creates youth who will be able to function and be effective citizens in a pluralistic society (Gay 2003). In order to implement culturally responsive teaching, teachers must acknowledge potential biases and reconstruct their attitudes, create a diverse knowledge base, be caring and empowering, and create a classroom environment that is conducive to a culturally diverseShow MoreRelatedPromoting Cross Cultural Competence For Pre Service Teachers Through Multicultural Education Experiences Essay1390 Words   |  6 PagesPre-service Teachers Through Multicultural Education Experiences†, author Dr. Jared Keengwe discusses the growing conflict of diversity in American classrooms. Dr. Keengwe argues that 21st century educators are not properly prepared to teach, or communicate effectively with students of diverse backgrounds. In many examples provid ed throughout the article, Dr. Keengwe presents the negative attributes associated with such educators who lack experience in multicultural educational environments. WithRead MoreWhat Does Culture And Diversity Mean?898 Words   |  4 Pagesglobalisation and mass migration, Australia is ethnically and culturally diverse. Australia is also enriched with Indigenous Australian culture. A unique and multicultural community, Australia is therefore dynamic, diverse and constantly growing. This means that our schools are also dynamic, complex and culturally diverse. Students attending schools in Australia will come from diverse cultural backgrounds and will consequently have diverse needs. Using critical theory and post-colonialism, this paperRead MoreMulticultural Education Should Promote Cultural Consciousness, Empower Intercultural Awareness931 Words   |  4 Pagesprograms, with the goal of social justice agenda as a result. It is important to mention that the community immersion exp eriences are and important companion for the multicultural education classes ( Sleeter, 2001). 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As stated in the literature review, reflection has been a critical component of creating such culture. As a white female and a product of the upper-middle class, I was quickly forced to apply my knowledge of cultural responsive pedagogy when I accepted a position teaching a Title-1 school with over 90 % of students representing variousRead MoreStudents Are Not Entering The Classroom With The Knowledge And Understanding Of Multicultural Education762 Words   |  4 Pagesclassroom with the knowledge and understanding of the importance of multicultural literature. The students are suffering due to the lack of diverse reading literature incorporated into units of reading study. There is a need for staff developments and in-services to help educate teachers on ways to provide multicultural literacy awareness in primary schools. Objectives †¢ To heightening the awareness of the importance of multicultural literature in early grades. †¢ To prepare educators for diversityRead MoreI.Introduction. Cultural Competence Is The Foundation In1567 Words   |  7 PagesI. Introduction Cultural competence is the foundation in creating a successful academic environment for diverse students. Being culturally competent means being knowledgeable of other cultures, including the awareness of that culture’s world view. When someone is culturally competent they are able to effectively communicate and interact with people across cultures, and hold a positive attitude towards culture differences. (Nieto 2014) Teachers should be able to understand their student’s culturalRead MoreA Multicultural Education956 Words   |  4 Pagesstatics in the Kim article were staggering. Being in education for 17 years I have personally seen the change in the student demographics. However Kim summarizes the truth that the demography of the educators has not changed. The introduction focuses on the state of crisis in education involving the achievement gap. This study is focused not just on ethnicity, but also socioeconomic status. From this study the cause to look at mult icultural education is very evident. The main area of the paper willRead MoreEssay about Multiculturalism in Education1255 Words   |  6 Pagesthe need for the inclusion of a culturally diverse education more evident than in our state. Currently, 30% of students in the U.S. are ethnic minorities. Our states public schools educate a student population that is 42% ethnic minority (35% African American, 4% Asian, 3% Hispanic, .5% Native American). Over 100 nations and 130 languages and dialects are represented in our schools. Also reflecting diversity, 12% of students have disabilities requiring education services, and more than 13% are

Civil Rights Movement Timeline From 1960 to 1964

This civil rights movement timeline chronicles important dates during the struggles second chapter, the early 1960s. While the fight for racial equality began in the 1950s, the non-violent techniques the movement embraced began to pay off during the following decade. Civil rights activists and students across the South challenged segregation, and the relatively new technology of television allowed Americans to witness the often brutal response to these protests. President Lyndon B. Johnson  successfully pushed through the historic Civil Rights Act of 1964, and a number of other groundbreaking events unfolded  between 1960 and 1964, the span covered by this timeline, leading up the tumultuous time of 1965 to 1969. 1960 Civil Rights Sit-In at John A Brown Company. Oklahoma Historical Society / Getty Images On Feb. 1, four young African American men, students at North Carolina Agriculture and Technical College, go to a Woolworth in Greensboro, N.C., and sit down at a whites-only lunch counter. They order coffee. Despite being denied service, they sit silently and politely at the lunch counter until closing time. Their action marks the start of the Greensboro sit-ins, which sparks similar protests all over the South.On April 15, the Student Non-Violent Coordinating Committee holds its first meeting.On July 25, the downtown Greensboro Woolworth desegregates its lunch counter after six months of sit-ins.On Oct. 19, Martin Luther King Jr.  joins a student sit-in at a whites-only restaurant inside of an Atlanta department store, Richs. He is arrested along with 51 other protesters on the charge of trespassing. On probation for driving without a valid Georgia license (he had an Alabama license), a Dekalb County judge sentences King to four months in prison doing hard labor. Presidential con tender John F. Kennedy phones Kings wife, Coretta, to offer encouragement, while the candidates brother, Robert Kennedy, convinces the judge to release King on bail. This phone call convinces many African Americans to support the Democratic ticket.On Dec. 5, the Supreme Court hands down a 7-2 decision in the Boynton v. Virginia case, ruling that segregation on vehicles traveling between states is unlawful because it violates the Interstate Commerce Act. 1961 Policemen await to arrest Freedom Riders. Bettmann Archive / Getty Images On May 4, the Freedom Riders, composed of seven African American and six white activists, leave Washington, D.C., for the rigidly segregated Deep South. Organized by the Congress of Racial Equality (CORE), their goal is to test Boynton v. Virginia.On May 14, Freedom Riders, now traveling in two separate groups, are attacked outside Anniston, Ala. and in Birmingham, Ala. A mob throws a firebomb onto the bus in which the group near Anniston is riding. Members of the Ku Klux Klan attack the second group in Birmingham after making an arrangement with the local police to allow them 15 minutes alone with the bus.On May 15, the Birmingham group of Freedom Riders is prepared to continue their trip down south, but no bus will agree to take them. They fly to New Orleans instead.On May 17, a new group of young activists join two of the original Freedom Riders to complete the trip. They are placed under arrest in Montgomery, Ala.On May 29, President Kennedy announces that he has ordered the Inte rstate Commerce Commission to enact stricter regulations and fines for buses and facilities that refuse to integrate. Young white and black activists continue to make Freedom Rides.In November, civil rights activists participate in a series of protests, marches, and meetings in Albany, Ga., that come to be known as the Albany Movement.In December, King comes to Albany and joins the protesters, staying in Albany for another nine months. 1962 James Meredith Registering at the University of Mississippi. Bettmann Archive / Getty Images On Aug. 10, King announces that he is leaving Albany. The Albany Movement is considered a failure in terms of effecting change, but what King learns in Albany allows him to be successful in Birmingham.On Sept. 10, the Supreme Court rules that the University of Mississippi must admit African American student and veteran James Meredith.On Sept. 26, the governor of Mississippi, Ross Barnett, orders state troopers to prevent Meredith from entering Ole Misss campus.Between Sept. 30 and Oct. 1, riots erupt over Merediths enrollment at the University of Mississippi, or Ole Miss.On Oct. 1, Meredith becomes the first African American student at Ole Miss after President Kennedy orders U.S. marshals to Mississippi to ensure his safety. 1963 Bettmann Archive / Getty Images King, SNCC and the  Southern Christian Leadership Conference  (SCLC) organize a series of 1963 civil rights demonstrations and protests to challenge segregation in Birmingham.On April 12, Birmingham police arrest King for demonstrating without a city permit.On April 16, King writes his famous Letter from a Birmingham Jail in which he responds to eight white Alabama ministers who urged him to end the protests and be patient with the judicial process of overturning segregation.On June 11, President Kennedy delivers a speech on civil rights from the Oval Office, specifically explaining why he sent the National Guard to allow the admittance of two African American students into the University of Alabama.On June 12, Byron De La Beckwith assassinates  Medgar Evers, the first field secretary for the National Association for the Advancement of Colored People (NAACP) in Mississippi.On Aug. 18, James Meredith graduates from Ole Miss.On Aug. 28, the  March on Washington for Jobs and Fre edom  is held in D.C. Around 250,000 people participate, and King delivers his legendary  I Have a Dream speech.On Sept. 15, the Sixteenth Street Baptist Church in Birmingham is bombed. Four young girls are killed.On Nov. 22,  Kennedy is assassinated, but his successor, Lyndon B. Johnson, uses the nations anger to push through civil rights legislation in Kennedys memory. 1964 President Lyndon Johnson Signs Civil Rights Act. PhotoQuest / Getty Images On March 12,  Malcolm X  leaves the Nation of Islam. Among his reasons for the break is Elijah Muhammads ban on protesting for Nation of Islam adherents.Between June and August, SNCC organizes a voter registration drive in Mississippi known as Freedom Summer.On June 21,  three Freedom Summer workers--Michael Schwerner, James Chaney, and Andrew Goodman--disappear.On Aug. 4, the bodies of Schwerner, Chaney, and Goodman are found in a dam. All three had been shot, and the African American activist, Chaney, had also been badly beaten.On June 24, Malcolm X  founds  the Organization of Afro-American Unity along with John Henrik Clarke. Its aim is to unite all Americans of African descent against discrimination.On July 2, Congress passes the  Civil Rights Act of 1964, which bans discrimination in employment and public places.In July and August, riots break out in Harlem and Rochester, N.Y.On Aug. 27, the Mississippi Freedom Democratic Party (MFDM), which formed to challenge the segregated state Democratic Party, sends a delegation to the  National Democratic Convention in Atlantic City, N.J.  They ask to represent Mississippi at the convention.  Activist Fannie Lou Hamer, spoke publicly and her speech was broadcast nationally by media outlets.  Offered two nonvoting seats at the  convention, in turn, the MFDM delegates reject the proposal. Yet all was not lost. By the 1968 election, a clause was adopted requiring equal representation from all state delegations.On Dec. 10, the Nobel Foundation awards King the  Nobel Peace Prize. Updated by African-American History Expert, Femi Lewis.

The Story Of Ronnie Luciano - 1158 Words

Again? Ronnie Luciano thought to himself as he ran with a squad car on his tail. Sprinting for his life while dodging bullets and the cops seemed to be a common occurrence lately. Today it happened to be an undercover officer spotting him pocket a cheap necklace in the mall. Dashing across the street, while narrowly avoiding cars, Ronnie distanced himself in the heavy traffic of New York City. Bolting around the corner of Broadway he bought himself more time. The cops were turning just as Ronnie slipped into a darkened alley. He watched from the shadows as the car sped past, siren deafening, oblivious that their target had evaded them again. Starting to pant heavily Ronnie sat down to catch his breath. Taking out the necklace he admired†¦show more content†¦He stood up slowly and cautiously looked back out of the alleyway making sure no cops were around. Stepping back onto the street, he started walking back to his usual bench when he heard the screeching of car brakes. Whip ping his head around Ronnie became aware of a black Escalade, with a revolver pointed out the back tinted windows right at him. The passenger window slowly rolled down halfway, just enough to see wispy white hair. â€Å"Get in if you don’t want to be shot,† said a raspy voice from the passenger seat. Obeying Ronnie walked up to the vehicle as the back door opened. Climbing in, his head was immediately covered with a blindfold. The ride felt like forever with constant stopping, and turning, while dead silence created a sense of dread. Finally, after what felt like an hour the Escalade stopped and the doors opened. Another minute passed, suddenly the blindfold was undone and Ronnie was able to step out onto the ground. In front of him was what looked like a small warehouse. He was ushered into the building by a man whose muscles bulged from his black shirt that was three sizes too small. Entering through the door Ronnie saw a singular room with a short, chunky man positioned in the middle facing away. Getting closer Ronnie observed the man had the same thinning white hair from the passenger seat. Turning around the chunky gentleman says, â€Å"Welcome Ronnie, you’re not an easy kid to find.† â€Å"Who are you?† replied Ronnie while

Marked By Sinking Of The Oil Rig Technical â€Myassignmentthelp.Com

Question: Discuss About The Marked By Sinking Of The Oil Rig Technical? Answer: Introduction The disaster caused due to oil spill in 2010 at the Gulf of Mexico is termed as the Deepwater Horizon Disaster. British Petroleum (BP) was held responsible for this disaster and was marked by sinking of the oil rig. Technical failures led the Deepwater Horizon to catch fire that further led to loss of life and injury of many workers. Around 205.8 million gallons of oil is noted to have released into the water due to the spill and is one of the largest disaster, which is related with the water frontiers in the United States of America (USA) (Ingersoll, Locke Reavis, 2012). The objective of the paper is to highlight the ethical issues concerned with oil spill. Overview of Company BP is observed to be a leading player in the gas and oil industry of the global market. It came into existence during the early 1900s in England. The organization uses innovative technology so that it is possible to reduce emission of carbon during extraction of oil and gas from the deep sea. BP operates in 72 nations around the globe and has a total workforce size of above 70,000. Moreover, the well known brand of BP that operates in the global market includes Castrol, Aral and ampm (BP p.l.c, 2017; BP p.l.c, 2017a). The business at present is headed by the Carl-Henric Svanberg, who after the business operations, ensure that all types of risks are well managed. Strategies of BP focuses on reducing the costs that are involved while extraction of oil and gas from sea and deserts. The BP therefore focuses on reducing costs and adhering to sustainable means of production, thereby leading it to attain competitive positioning in the petrochemicals market all round the globe (BP p.l.c, 201 7b). Ethical Issues As already indicated, the oil spill from the oil rig at the Gulf of Mexico is one of the greatest ethical issues that are concerned with BP. Clearly technical failure can be regarded as one of the most fundamental ethical issue that is concerned with oil spill. It means that lack of proper maintenance of the machines is responsible for the fire issue. The machine that was supposed to prevent any damage to the environment during any fatalities such as fire did not function properly. The standards that were supposed to be followed by BP for restricting accidents were also not followed. The committee that was set up for investigating the ethical issues involved in the oil spill is known as the Deepwater Horizon Study Group. As per the report, the working conditions of the oil refinery was not up to the mark along with the preventive measures that were to be taken for preventing fatalities during accidents (Bryant, 2011; Deepwater Horizon Study Group, 2011). Damage caused to the environment due to such spill can be regarded as another ethical issue. Turtles and sea birds that were observed to rely on the sea for survival were tremendously affected due to the oil spill. It can hence be estimated that dolphins were dead due to the spreading of crude oil after the spillage. Other than the moving animals and birds, the Deepwater Horizon report mentioned that corals under the sea have also been affected due to the oil spill from BPs refinery. The ethical dilemma that is involved in this case is that it has not been possible to exactly trace the impact of oil spill on marine ecosystem (Bryant, 2011; Deepwater Horizon Study Group, 2011). Stakeholders Affected by the Ethical Issue Stakeholders apparently refer to the parties that are affected by the tragic oil spill. It can hence be observed that employees working at the refinery were mostly affected due to the oil spill. The reports mentions that a total of 11 workers died due to oil spill. Search and rescue operations that were undertaken by the coast guard were unable to discover the corpse of the workers. It can hence be observed that the workers were so fatally injured that some of them had not even recovered till date. The crew members that were not injured were heavily panic-stricken after watching their peers get harmed from fire. Survivors had to jump from the oil rig for saving themselves (Jarvis, 2010; Mcphee, 2016). BP itself falls in the category of stakeholders that were affected adversely after the deep water horizon incident. It had to incur huge expenses on installation of the machines that were damaged from fire and oil spill. The oil rig hence sank that caused a loss of around $6.3billion. BP was legally liable to pay for the compensations that were caused due to the accident. Fall in the shareholder value was hence found to be another cause that led to the financial loss of BP. Just after the incident of deep water horizon it was observed that shareholder value of BP dropped by 55%. After the incident the share price of BP fell to $27, whereas prior to it the price was $59.48. The barring of BP to raise money by bidding in stick exchanges was passed by the U.S. Environment Protection Agency (the EPA) (Chamberlin, 2014; Ruddick, 2015). Impact of Decisions The impact of EPAs decision to restrict BP from raising money in the stock exchanges of the USA has created an adverse impact on the financial health of the organization. BP is not able to raise funds from the stock market that is necessary to run operations in other areas of the globe. However, the decision can be considered to create a positive impact as it will prevent BP from being incautious in the future regarding upgradations of the safety measures (Chamberlin, 2014; Ruddick, 2015). View on Business Ethics I considered that business ethics is related with the maintenance of good reputation in the market. For instance, organizations must maintain proper product quality and pricing strategies, which are important to built strong reputation. After reading the case study, I came to know that there is a constant need to maintain safety at workplace as a part of ethics. It is in fact duly important to undertake preventive measures that reduce fatalities after accidents. Conclusion The accident that took place at the oil rig of BP at Gulf of Mexico in 2010 is termed as Deepwater Horizon Disaster. It caused spillage of oil and the rig caught fire, which in turn led to the loss of lives of workers and damaged natural habitat. As a result of this, EPA banned BP from raising money from the market that caused fall in the share value. 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